Percival has a habit of hitting menswear trends at a diagonal, offering cheeky Instagram posts alongside impeccably well-made garments. The bright colors and retro pattern of their collaboration with Campari shows the strength of the brand’s ability to blend style and fun effortlessly. From orange and black delta-patterned polos to sweaters with a tableau of drinks knitted into the front, we see that the Negroni mania hitting hashtag-menswear isn’t ending anytime soon and might be, in fact, the perfect accompaniment for Fall style. This collection will launch during the 10th Anniversary of the worldwide celebration of the Italian cocktail, known as Negroni Week.
More Clothing
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
The smartest summer wardrobes aren't the biggest ones. They're the ones where every piece works with every other piece.
Black Book: 14 Products Our Editors Loved in July 2026
The products our editors have been obsessed with in July 2026.
The Cool Shop
What I'm buying, wearing, and using, this week.