When it comes to sought after watches, there’s a Rolex on everyone’s list. It’s estimated that they produce around a million timepieces per year. Despite that, it’s damn near impossible to buy one from an official dealer because waiting lists are running in the years now. If you don’t want to wait til at least 2025 to buy a Rolex, you could win one through Dutch startup The Premium Time Company. Their skill-based online competitions offer brand-new, iconic Rolex watches like the Submariner, GMT-Master and Daytona to a few lucky winners each month. Go win your Rolex today.
More Watches
Black Book: 14 Products Our Editors Loved in May 2026
The products our editors have been obsessed with in May 2026.
A Curated List of Memorial Day Sales
The internet is on sale. Here’s where to start.
Watch of the Month: Bulova CURV 10th Anniversary Edition
Featuring the world’s first curved chronograph movement (accurate to seconds/year), it still feels like the future a decade later.