If we’re being completely honest, no one keeps track of the time exclusively with a watch anymore because you can get that information from your computer, phone or smart assistant. So when it comes to the timepiece you choose to wear on your wrist, it’s a lot less about actually keeping track of the time and way more about making a statement. Swatch–yes, that Swatch–has come up with a new member of the BIG BOLD family that checks all the boxes for what you need in a modern watch. The watch in question is the Swatch Big Bold Jellyfish Watch. It’s a fully transparent 47mm dial timepiece with a semi-transparent silicone strap that leverages the most notorious features of the jellyfish–outside of the stinging, poisoning and general phobias–to create a watch that allows you to discreetly keep track of the time while still making a statement with the mostly transparent setup contrasted by flashy blue, red and yellow hands.
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