If we’re being completely honest, no one keeps track of the time exclusively with a watch anymore because you can get that information from your computer, phone or smart assistant. So when it comes to the timepiece you choose to wear on your wrist, it’s a lot less about actually keeping track of the time and way more about making a statement. Swatch–yes, that Swatch–has come up with a new member of the BIG BOLD family that checks all the boxes for what you need in a modern watch. The watch in question is the Swatch Big Bold Jellyfish Watch. It’s a fully transparent 47mm dial timepiece with a semi-transparent silicone strap that leverages the most notorious features of the jellyfish–outside of the stinging, poisoning and general phobias–to create a watch that allows you to discreetly keep track of the time while still making a statement with the mostly transparent setup contrasted by flashy blue, red and yellow hands.
More Watches
Sheffield Revives a Classic: Crafting Quality, Technology, and Affordability Into Every Timepiece
The microbrand making watches the old-fashioned way. By overdelivering.
Sweat the Small Stuff: The Best Desk Accessories That Work Handsomely
Appreciate the finer things with small additions to your desk set-up, each as handsome as they are useful.
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
The brand that invented unbreakable style just made its two most iconic watches even sharper.