When the guys at Rossling & Co. set out to design a watch, they had three goals that we can relate to: affordability, versatility and style. They didn’t just do a good job achieving those goals, they did a great job. The final product they’re going to be delivering–no worries about this project not getting funded–is an ultra-thin, 40mm stainless cased (gold or silver) available in two dial colors (black or white), with a tweed strap, that will look just as good on your wrist as a watch five times its price. There aren’t enough adjectives for cool (sleek, svelte and stylish come to mind immediately) in the English language to adequately describe this watch.
More Watches
This Watch Microbrand Has a Two-Year Waitlist, Was It Worth It?
A $380 watch with the same wait list as a $10,000 Rolex Sub.
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
The brand that invented unbreakable style just made its two most iconic watches even sharper.
Sheffield Revives a Classic: Crafting Quality, Technology, and Affordability Into Every Timepiece
The microbrand making watches the old-fashioned way. By overdelivering.