It’s no secret that you have a lot of options if you choose to ignore the phone in your pocket and actually look at your wrist to figure out how late you are for that meeting. Hell, we have an entire category dedicated to it. If you’re looking for something affordable and stylish that isn’t a brand everyone has heard of and doesn’t require a degree in advanced mathematics to figure out, you need to check out Novo Watches. Two years ago, Steve Christensen decided that no matter how unique a watch seemed at first, they always ended up looking the same once they were on your wrist. Rather than just buying a different watch, he decided to make his own. Each Novo creation has a 43mm face and a stainless bracelet that evokes a car tachometer from the future.
More Watches
The Rolex That Survived a Fighter Pilot Ejection
Bob’s Watches recently acquired a 1977 Rolex GMT-Master II from a U.S. Air Force Pilot with one heck of a story.
Black Book: 14 Products Our Editors Loved in July 2026
The products our editors have been obsessed with in July 2026.
The Cool Shop
What I'm buying, wearing, and using, this week.