Nooka watches are great and all, but it can be hard to commit to just one bright, rubbery time piece when you have so many options to choose from. If it was a grail watch, you could just change the strap out for different leathers, bracelets or NATO bands without too much effort. That’s finally possible with Nooka’s fabulous rubber creations with the Zub 40. The face of the watch displays time in the stereotypically unusual Nooka way with bars, numbers and digital dots. The big difference with this Nooka is the interchangeable straps. Now you can finally take your bright green face Nooka and strap it on with black, or red, or gray or white.
More Watches
Norqain Makes the Best Luxury Watches You’ve Never Heard Of
The case for an if-you-know-you-know Swiss brand.
Our 10 Favorite Watches From GPHG, the Oscars of Watchmaking
This year’s nominees are all about extremes and sparkle, with exceptional examples from Breitling, Bulgari, MB&F, De Bethune, and IWC.
How the Century-Old Cartier Tank Became a Contemporary Icon
Everything you need to know about Hollywood’s favorite watch—and how to buy one today.