The American condiment world has long been dominated by two heavyweights: Ketchup and Mustard. Thanks to a hipster rebellion, Sriracha has become the darling challenger to these titans (sorry, mayo). Griffin Hammond decided to dig deeper into the story and love affair with the hot sauce and has now put out this documentary. Watch the trailer and then pay five bucks to see it in its entirety.

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ELEVATOR is like finding $10 in your pocket. It’s a welcome surprise each time it lands in your inbox. Every edition is filled with interesting, thought-provoking eye and brain candy from the corners of the web. It’s not the news news; you can get that elsewhere. It’s a collection of unique, compelling articles that give you interesting things to talk about. In the time it takes to ride an elevator, they’ll make a guy’s life richer.