‘Born to Challenge’ Takes You to Sydney with Artist Luke Choice

Luke Choice, who works under the moniker Velvet Spectrum, is known for his bold, bright, and whimsical art. When he draws a burger, for example, its colors make it pop off the page. Infiniti teamed up with Choice to take it all a step further—to actually make that burger off the page. That was just one of the challenges presented to the graphic artist in this clever and inspiring video that showcases the creative process. While taking the new Infiniti Q30 around Sydney, Choice was met with challenges designed to expand his pool of inspirational sources. He built that burger, was inspired by music, and turned his art into clothing. It might just challenge you to allow your creativity to shine.