When you think of Bell & Ross images of handsome traditional analog watches usually come to mind rather than handheld gadgets like the iPhone. However that’s changed since the luxury watch company designed an app that lets iPhone users get a small glimpse into what it is to own a Bell & Ross Watch. The app of course accurately tells time, but also includes cool functionality such as the ability to shake the phone to recharge the automatic winding. The app is free to download from iTunes.

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