ICON 4x4

When you think of ICON 4X4, awesome off-road restomod versions of Ford Broncos and Toyota FJs come to mind, but this time the L.A. shop has delivered something altogether different. Their 'Derelict' 1949 Hudson Coupe started as a North Carolina “barn find”, and after meticulous restoration has resulted in a…

It should come as no surprise that everyone at Cool Material is a huge fan of just about everything that comes out of the ICON 4x4 shop. That said, we're particularly big fans of the ICON Derelict Projects thanks to their combination of vintage style and patina with modern performance.…

If you're an avid Cool Material reader, you know we're fans of just about every vehicle that rolls out of the ICON shop. From vintage Wagoneers to VW buses, we've shared many of their jaw-dropping builds with you. So it should mean something when we say that the latest work…

If your definition of "ultimate beach vehicle" is anything like ours, you're probably thinking about a Defender, a buggy or a classic FJ. When tasked with that brief from a customer, Jonathan Ward from ICON 4x4 decided on the 1965 Jeep Wagoneer. Why go for the old school shovel nose…

If you're an avid Cool Material reader, you've no-doubt stumble upon a handful of Jonathan Ward's creations. Every single one of his creations has been a lust-worthy truck built under the ICON 4x4 label. Well, until now. ICON's next release won't take you from point A to point B, but it will help you…