There are few things we love more than finding great brands making even better products that we’ve never heard about. That goes double when it comes to watch brands you should know, but probably don’t. Undone is the perfect example of this. Upstart watch brand using experienced craftsmen to create made-to-order, quality timepieces that punch well out of their price tier. Look at the Basecamp Standard. Sleek, stylish and durable 316L stainless case. Seiko NH35a automatic movement with a 42 hour reserve. Dramatically different hands for hour, minute and second. Japanese phosphorescent pigment for nighttime glow and readability. 3mm thick Lexan crystal dome with impact strength 250x higher than glass. Rotatable bezel. Waterproof up to 50 meters. All that with a NATO strap, murdered out yet accented appearance and a price tag of just less than $300. You can hunt for a better deal on a watch if you want but you’re probably not going to find it.
More Watches
This Watch Microbrand Has a Two-Year Waitlist, Was It Worth It?
A $380 watch with the same wait list as a $10,000 Rolex Sub.
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
The brand that invented unbreakable style just made its two most iconic watches even sharper.
Sheffield Revives a Classic: Crafting Quality, Technology, and Affordability Into Every Timepiece
The microbrand making watches the old-fashioned way. By overdelivering.