While we don’t necessarily consider ourselves “preppy”, J.Crew remains one of our favorite brands because of their combination of luxe style, quality construction and affordable price tags in everything they brought to market. Unfortunately, and as everyone knows, that didn’t stop the brand from going tits up and filing bankruptcy in the wake of all things Coronavirus.
But there’s light at the end of the tunnel. The brand most known for redefining the word “preppy” during the 90s has risen from the ashes and hired Brendon Babenzien as the new Men’s Creative Director. Yes, you read that correctly. The man that spent more than a decade helming Supreme is the new Creative Director at J.Crew, which means things are going to be done a whole helluva lot differently once his designs hit shelves in the second half of 2022.
“More than anything, I think I’m bringing a youthful spirit but with experience,” he told GQ via email. There are no plans to “reinvent the brand,” according to Babenzien, but “we’ll take the chains off a bit and get creative.” We’re not quite certain the statement lines up with what is in the works, but we’re willing to be surprised.