Inside Information: Sneakerheads

Ever since it was first released more than three decades ago, the Nike Air Max has been one of the most popular sneakers to ever wear the swoosh badge. Even though we’ve seen all the various iterations over the years–check out the documentary The Story of Air Max: 90 to 2090 if you haven’t already–no one has seen a version like what UK design house Dorothy created for their latest poster. “Inside Information: Sneakerheads” uses a Nike Air Max as the canvas for a cutaway print that details and celebrates some of the greatest moments in the history of the modern sneaker from the invention of vulcanized rubber all the way up to Marty McFly in his Nike MAGs. Equal parts art piece, technical diagram and history lesson, this print is all but essential for any sneakerhead. “Inside Information: Sneakerheads” is available now as a 3 color litho print on 120gsm uncoated art paper.