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At the very beginning of this year, we dropped the details on the first of many Huckberry x Coors Golden Hour Series collaborations. That initial collaboration paired one of the easiest drinking, most reliable American beers with one of our favorite high-quality outfitters to create a line of limited-edition gear focused on telling the stories of the individuals that embodied both brand’s ethos. After the first successful edition, we’re on to Huckberry x Coors – Golden Hours Series Part II, and we’re even more excited about this one than the last. The second edition of the Huckberry x Coors Golden Hours Collection includes banquet socks, toolbox, tee, cooler, a pair of Red Wing style boots and three different hats in various materials and colorways. As they like to say, “Golden Hour is our twice daily reminder to take stock of life’s many adventures—at sunrise, it’s the endless potential of the day ahead, and at sunset, it’s looking back on a day well spent.” We’re on board with that–especially when the associated products look this good.

RicherPoorer-IFTO-7-5

Men’s basics are the backbone of any great wardrobe. Richer Poorer is one of our favorite brands when it comes to tees, polos, hoodies, sweaters, briefs and socks because they combine soft fabrics, curated colors and a meticulous fit for all day, everyday wear. They just kicked off their first-ever Online Warehouse Sale where you can get all those essentials from the archives for under $50. That’s up to 70% off their already affordable prices, along with free 2-day shipping/ returns. The sale runs until 7/7 at 11:59pm PT, so start shopping today.