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Coors Banquet is one of those beers you can always count on to both quench your thirst and serve as a celebration of a hard day’s work. Huckberry delivers in a similar way when it comes to their quality gear and goods. These two iconic brands teaming up is something we’ve been looking forward to for ages, and now, it’s finally here. Huckberry x Coors are proud to present The Golden Hour Series–stories of individuals who work tirelessly to make adventure more accessible to all – and limited-edition drops of gear to support their efforts and inspire adventures of your own. As the team at Huckberry tells it, “For over a year, we’ve been working behind the scenes with Coors Banquet to tell the stories of a few individuals who embody our shared ethos’ as brands. These are individuals that have an impact on their communities in their own unique way – individuals that embrace adventure, live life with conviction, inspire others, and have a good time along the way. And to go along with it, we designed a full collection of apparel and gear with the Banquet Beer brand to go along with it.” Stylish clothing. Great gear. Best-in-class branding. What more could you ask for? The Coors x Huckberry – The Golden Hour Series includes three different parts with individual spotlights. The Part 1 Spotlight was on professional photographer, firefighter and former wildlife Hotshot Gregg Boydston. The additional two parts and unique spotlights will drop in March and May of this year, with details to come.

RicherPoorer-IFTO-7-5

Men’s basics are the backbone of any great wardrobe. Richer Poorer is one of our favorite brands when it comes to tees, polos, hoodies, sweaters, briefs and socks because they combine soft fabrics, curated colors and a meticulous fit for all day, everyday wear. They just kicked off their first-ever Online Warehouse Sale where you can get all those essentials from the archives for under $50. That’s up to 70% off their already affordable prices, along with free 2-day shipping/ returns. The sale runs until 7/7 at 11:59pm PT, so start shopping today.