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There are plenty of things that guys have been doing regularly for as long as we can remember that can still benefit from a procedural and material face lift every once in a while. Mobile calling wasn’t new when the iPhone came out. Keeping time wasn’t new when the wrist watch came out, either. Now, shaving is getting the same sort of kick in the pants with the launch of Harry’s Shaving from one of the Warby Parker co-founders. No more overpriced, over-designed men’s shaving products, just simple, elegant, high-quality products at a price that won’t make you shave your head. Shave cream made of natural ingredients that also moisturize. Razor handles with polymer coated zinc or precision aluminum. German engineered blades. Even the gift sets–which include a handle, three blades and a tube of shave cream–don’t come in at more than $25. Harry’s is cheaper than going to Target, and it’s a better product.

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With their cozy sheets, blankets and candles, Brooklinen has more than taken care of all your needs in the bedroom–now they want to tackle the bathroom as well with their Super Plush Towels. After two years of testing textiles, Brooklinen has made towels that are strong, absorbent and luxuriously plush. With both traditional bath towel and larger bath sheet options–along with the requisite hand towels, washcloths and bath mat–you can deck out your entire bathroom in Brooklinen luxury without breaking the bank.