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When adidas made the claim that the Ultra Boost is the greatest running shoe ever made, we were skeptical… until we tried it on. That shoe really did deliver on improved response time, construction changes and cushioning from the Boost to Ultra Boost variants. And now, the brand is making similar claims with their Boost HD technology that you can see here in the adidas Pulseboost HD Sneakers. Available now, or in the very near future, in four different colorways ranging from from monochrome gray or white to black with orange accents or the reverse, these kicks contain a new Boost midsole technology that gives the wearer increased stability, outstanding grip and energy return without sacrificing the comfort we’ve come to expect from Boost. What’s more, the new Adapt Knit upper is flexible, form-fitting and stylish in any of the color options. As if that wasn’t enough, there’s also a QR code in the tongue of every shoe that links to a Spotify playlist based on your location. This is one next level shoe.

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If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.