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Now that we all know it is pronounced “Jif,” we can go right back to pronouncing it the wrong way because it sounds better. If you want to check out some awesome ones by the way, take a gander at the work of Erdal Inci. Using images of himself, the Istanbul-based artist clones the motion to make some seriously mind-dazzling GIFs. Here is some of Inci’s work.

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View more gifs at Erdal Inci‘s tumblr.

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