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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

Partner

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.
- G-Shock
- Watches
- Partner
Partner

How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.
- Pappy & Company
- Partner
Partner

Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.
- Citizen Watches
- Partner

The 1970 Classic Just Got a 2025 Upgrade

Bulova brings back the Super Seville. With vintage charm and cutting-edge precision.

By Cool Material

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Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty

The brand that invented unbreakable style just made its two most iconic watches even sharper.

By Cool Material

Nixon’s Latest Watch Collection Bends, Freezes, and Wobbles Time

What happens when a watchmaker decides to take time into a new dimension?

By Cool Material

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Meet the California Brand Redefining the American Watch Movement

Vaer’s timepieces prove world-class craftsmanship doesn’t have to cost a fortune.

By Cool Material

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This Coffee Machine Is Basically a Barista for Your Kitchen

JURA’s Z10 does hot, cold, and sweet. All automatically.

By Cool Material

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