Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Transportation
Volkswagen Vintage Jolly Style Beach Buggy

In 1960's Southern California, you weren't doing the beach properly if you weren't getting there in some sort of Volkswagen. While the VW Bus and Beetle were tremendously popular, the best way to do it was in one of the era's iconic buggies like the Meyers Manx or a Poty…

By Cooper Fleishman
Volkswagen-Vintage-Jolly-Style-Beach-Buggy-3
Transportation
Highland System Storm Armored Hybrid Amphibious MPV

In case you were looking for a nice, friendly apocalypse vehicle, you might want to get some special military dispensation to plunk down your life savings on the Storm. made by Highland System, it's actually served for the British armed forces. It looks like a combination of an M1 Abrams…

By Amos Kwon
Highland-System-Storm-Armored-Hybrid-Amphibious-MPV-1
Accessories
USPS-Inspired Nike Air Force 1 Experimental

Howard Hughes wore tissue boxes on his feet in his waning years, but you can one-up him with these USPS Priority Mail shipping box themed Air Force 1s. What the heck for, you ask? Well, the U.S. Postal Service handles all of Nike's domestic shipping needs, so it only seems…

By Amos Kwon
USPS-Inspired-Nike-Air-Force-1-Experimental-5
Computers
Twelve South HoverBar Duo Tablet Stand

When it comes to highly functional and stylish desk accessories that are purpose built to work with the entire range of Apple iDevices, you won't find better options than what Twelve South has been releasing for years. Their latest release--the Twelve South HoverBar Duo Tablet Stand--is an adjustable iPad stand…

By Cooper Fleishman
Twelve-South-HoverBar-Duo-Tablet-Stand-2
Home
The L.E.A.D. YEZO Retreat Is Something Straight Out of Fantasy Fiction

Nestled in the northern mountain range of Hokkaido, Japan, you'll find YEZO, a small retreat design and built by the Laboratory for Explorative Architecture & Design (aka L.E.A.D.), an international, multiple award-winning architecture design and research practice that's been innovating for a decade. YEZO takes advantage of the dramatic landscape…

By Cooper Fleishman
LEAD-YEZO-Retreat-Is-Something-Straight-Out-of-Fantasy-Fiction-1