Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Sports
1

Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Earth 300 Explorer Vessel

When does a research vessel look like the world's edgiest luxury yacht? When it's designed by Iddes Yachts‘ naval architect Iván Salas Jefferson. The 984-foot Earth 300 vessel has a sleek, textured hull, 22 laboratories, a helideck, and an alien-like "science sphere" for oceanic research. Silicon Valley technology that includes…

By Amos Kwon
Earth-300-Explorer-Vessel-1
Misc
Ironwood Custom x WYLD Garage Co. 1988 BMW R100

This heavily modded 1988 BMW R100 looks nothing like the original, and it carves its own style path that's beautifully retro-futuristic. Designed by Netherlands-based Ironwood Custom Motorcycles and built by USA-based WYLD Garage Co., this moto gets an overhauled engine, custom tank, blackened wheels and subframe, a rebuilt fork with…

By Amos Kwon
Ironwood-Custom-x-WYLD-Garage-Co.-1988-BMW-R100-1
Food
Sam Adams Wants to Buy Your Beer for Getting Vaccinated

There are a lot of things we miss from the pre-pandemic landscape--live concerts, fancy meals, large gatherings and, yes, you guessed it, drinking in bars. The United States is finally starting to open up again because of the availability of vaccines, and Sam Adams wants to help welcome 10,000 of…

By Cooper Fleishman
Sam-Adams-Wants-to-Buy-Your-Beer-for-Getting-Vaccinated
Clothing
Wellen’s Latest Pullover Combines Jacket and Fleece Blanket

As much as we love weekends in the wilderness filled with adventures, hikes and time spent around the fire, there are some drawbacks. The biggest drawback being the person nominated for coffee and breakfast duty because you drew the short straw and ended up on dawn patrol. It doesn't have…

By Cooper Fleishman
Wellens-Latest-Pullover-Combines-Jacket-and-Fleece-Blanket-1
Accessories
STEAL: Up to 70% Off on Over 8,500 Items at End. Clothing

If you're looking for menswear pieces that most people would consider grail worthy, there's no better to go shopping than End. While it isn't always our first stop because said grail pieces generally carry a considerably higher price tag than we're comfortable with, that all changes when the End. sale…

By Cooper Fleishman
End-Clothing-2021-sale