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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Accessories
The Latest adidas Stan Smith Is Made With Mushroom Leather

There are plenty of legendary sneakers that have graced the pages of Cool Material over the years from the Chucks, Roshe Runs, Jack Purcells, Cortez and the like, but there's a part of us that will always be partial to the quintessential white sneaker we've grown to know and love--even…

By Cooper Fleishman
Latest-adidas-Stan-Smith-Is-Made-With-Mushroom-Leather-2
Misc
Toyota bZ4X

It's hard to overstate the significance of Toyota's first all-electric vehicle. The new bZ4X is essentially a concept that is damned near close to what we'll see in production, if not exactly the same. The brand's first entrant into the segment is significant because it's a crossover and not a…

By Amos Kwon
Toyota-bZ4X-1
Phones
KeySmart Ultimate Charger

Ever since we first heard the name KeySmart, they've always delivered a better, smarter way to carry all of the keys you need on a regular basis. The brand has now branched out to the world of portable chargers with the KeySmart Ultimate Charger that again, as the name implies,…

By Cooper Fleishman
KeySmart-Ultimate-Charger-Will-Charge-All-Your-Devices-Anywhere-3
Entertainment
Boombox Candle

When it comes to boomboxes, there is no option more iconic than the JVC RC M90--aka The King. Whether it's the soaring secondary prices, the feature on LL Cool J's Radio album cover, the presence in multiple Beastie Boys photoshoots or just the fact it's considered a hip hop staple,…

By Cooper Fleishman
This-Hand-Poured-Boombox-Candle-Is-Based-On-the-JVC-RC-M90-1
Misc
2022 Mercedes-Benz EQS Sedan

Elon Musk might want to start looking over his shoulder now that the mainstream premium brands are going after him with their own luxury EVs. The latest entrant is the Mercedes-Benz EQS, and it's what you might consider an electric Merc S Class. The EQS takes after its Vision EQS…

By Amos Kwon
mercedes-benz-eqs-is-the-dawn-of-a-new-era-of-electric-luxury-1