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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Phones
Survivor’s Refined and Rugged Cases Are the Best Smartphone Protection Around

Smartphones are all but essential these days when it comes to staying connected, working, or just killing downtime. Whether you're on a Galaxy Android device or an iPhone, your phone needs protection. That's where Survivor comes in. Survivor has redefined the concept of rugged cases with a refined and slim…

By Cooper Fleishman
survivor-cm-if2-5-10.jpg-2
Phones
Survivor’s Refined and Rugged Cases Are the Best Smartphone Protection Around

Smartphones are all but essential these days when it comes to staying connected, working, or just killing downtime. Whether you're on a Galaxy Android device or an iPhone, your phone needs protection. That's where Survivor comes in. Survivor has redefined the concept of rugged cases with a refined and slim…

By Cooper Fleishman
survivor-cm-if2-5-10.jpg
Features
The 12 Best Meditation Apps to Help You Chill the F*ck Out

Finding quiet moments of calm in today’s world feels like an impossible task. Especially as the world returns to “normalcy,” it’s crucial we carve out some time for ourselves. Whether it’s a walk in the neighborhood, a few minutes of journaling, or take a few moments to meditate. We know…

By John A. Paradiso
Best-Meditation-Apps
Fashion
Standard & Strange x Blluemade Linen Garden Suit

The future of fashion is function. Here at Cool Material, we're tired of the "wear it once" mentality. And we found kindred spirits in Standard & Strange, a clothing store whose motto is "own fewer, better things." We're more than happy to spend a few extra dollars on a piece…

By John A. Paradiso
Standard-Strange-x-Blluemade-Linen-Garden-Suit-1
Fashion
Timex x Ghostly

If you think Timex has only been tapping into its classic vintage past, think again. This time, they've collaborated with Ghostly International, the popular indie and electronic music, art, and apparel company that's about as modern and trendy as it gets. Rather than going in-house, Timex trusted Ghostly with the…

By Amos Kwon
Timex-x-Ghostly-1