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Lifestyle
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WhistlePig’s The Boss Hog XII: Feather & Flame Is a Deliciously Unconventional Rye Whiskey

Another winning release in the exclusive Boss Hog lineup.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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8
Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Features
The 5 Best Rowing Machines Keep You in Shape

Stay in shape this winter with the best rowing machines on the market.

By Cool Material
rowing-machine-LEAD
Features
The Bourbon Bucket List: The 20 Best Bourbons You Need to Try at Least Once

These are bourbons to put on your wishlist.

By Mike Newman
The-Bourbon-Bucket-List-20-Bourbons-You-Need-to-Try-at-Least-Once-Header
Steal Roundups
The Best Deals of the Week: Todd Snyder Sale, 31% off AirPods Max, and More

These are the exceptional deals handpicked for Cool Material readers in gear, apparel, watches, tech, travel & more.

By John A. Paradiso
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Travel
Vienna’s Most Quirky New Hotel Has Major Wes Anderson Vibes

This Baroque Habsburg building has been used as a palace, an equestrian academy, and a theater throughout its storied history.

By Brandon Withrow
Imperial Riding School, Autograph Collection
Accessories
6 Winter Hiking Boots to Keep the Adventure Going All Season

The best winter hiking boots keep your feet dry and warm while allowing for mobility on and off the trails.

By Cool Material
6-Winter-Hiking-Boots-To-Keep-the-Adventure-Going-All-Season