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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Travel
This Swiss Resort With James Bond Roots Epitomizes Alpine Luxury

Boasting panoramic views of Lake Lucerne and the mountains of Central Switzerland, the Bürgenstock blends modern comfort and traditional Swiss ambiance.

By Daniel Modlin
02_Bürgenstock Resort Lake Lucerne 1
Steal Roundups
The Best Deals of the Week: Percival Winter Sale, 57% Off Turkish Towels, and More

These are the exceptional deals handpicked for Cool Material readers in gear, apparel, watches, tech, travel & more.

By John A. Paradiso
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Gear
The Best Workout You Can Do This Winter Is Stretch

Staying in shape on a budget doesn't have to be so hard.

By John A. Paradiso
The-Best-Workout-You-Can-Do-This-Winter-Is-Stretch
Watches
The Most Underrated Watches of the Year

Some white-hot new releases burned too bright too fast. Others launched under the radar—and stayed that way. Meet 2024’s unsung heroes of time.

By Karlton Miko Tyack
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Gear
Black Book: 10 Products Our Editors Loved in December 2024

These are the best things we tested this month—from Italian wool overcoats to boozy eggnog ice cream.

By John A. Paradiso
Black-Book-10-Products-Our-Editors-Loved-in-December-2024