Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Home
The Instrmnt Catch Tray Is a Functional Display Stand For Your Watch and EDC

Instrmnt Applied Design has always adhered to the the less is more design ethos. Case in point, the I-AD (aka Instrmnt Applied Design, obviously) Catch Tray. The fully functional base is made from off-white Jesmonite to be compatible with all manner of watches and other accessories. What's more, it's even…

By Cooper Fleishman
Instrmnt-Tray-1
Misc
Mercedes-Benz x Virgil Abloh Project Maybach

Sadly, the multi-talented and visionary designer Virgil Abloh passed away after a secret fight with cancer. His style legacy will be felt for years, and it's even crept into the world of automobiles. His final work with Mercedes-Benz is the Project Maybach. This EV combines the best of an SUV…

By Amos Kwon
Mercedes-Benz-Abloh-1
Entertainment
2021 Is the Year of Adam Driver

2020 was a year without Adam Driver. So 2021 has made up for the privation with Adam Driver times three: Leos Carax’s Annette, Ridley Scott’s The Last Duel, and because 2020 was also a year without Ridley Scott, Ridley Scott’s House of Gucci. (20th Century Studios originally had The Last…

By Andy Crump
Adam-Driver-1
Entertainment
Miller Just Released a Gingerbread Dive Bar Kit Infused with Actual Beer

When it comes to the holidays, it's all about tradition. We're talking about decking the tree with all the tinsel, garland, and ornaments; wrapping the presents; sipping a hot beverage (alcoholic or otherwise) next to the fire and yes, even building gingerbread houses. This year, skip your average inedible cookie…

By Cooper Fleishman
Gingerbread-Bar-1
Misc
The Van der Waals Speaker Lets You See Your Music

We're not trying to date ourselves, but there was nothing quite like listening to your favorite tracks through Winamp or a similar mp3 program with the visualizations plug-in enabled because that additional visual sensory input added an entirely new level of depth and complexity to whatever was being piped into…

By Cooper Fleishman
Van-de-Waals-1