Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Entertainment
A Comprehensive History of the Rise and Fall of Playboy Magazine

A lot of the judgments you’ll hear about the cultural value and effects of Playboy will come from modern commentators espousing modern views for a modern audience. In that context, Playboy is easily and frequently dismissed as a rag that panders to the male gaze and contributes to the objectification…

By Dillon McLaughlin
Playboy-Rise-Fall-new
Fashion
Laco Oliv 39 Watches

Laco's pilot watches are certainly some of the best around, and they just unveiled a pair of military green-hued pilots in wrist-pleasing 39mm diameters. The 42mm version of the Oliv sold out quickly, and it only made sense to downsize them since smaller watches are pretty hot right now. 39mm…

By Amos Kwon
Laco-Oliv-39-Watches-new-4
Misc
BMW 8 x Jeff Koons Art Car

The BMW Art Car has been a thing since way back in 1975 when French racing driver Hervé Poulain had American artist Alexander Calder paint a 1975 BMW 3.0 CSL. Since then, renowned artists like Andy Warhol, Roy Lichtenstein, and Jeff Koons have created their own interpretations of the BMW…

By Amos Kwon
Koons-Car-2
Fashion
Shinola Forged Carbon Monster Automatic 45mm Dive Watch

Detroit-based Shinola is expanding its dive watch line with a beast known as the Forged Carbon Monster. Instead of the usual stainless steel case, Shinola uses forged carbon that's light, super-tough, and beautiful. The 45mm case's forged carbon is a mix of black, grey, and orange that's inspired by Lake…

By Amos Kwon
Shinola-Dive-9
Fashion
Todd Snyder x Tracy Morgan Paint Splatter Collection

Menswear brand Todd Snyder has teamed up with Brooklyn-based visual artist Tracy Morgan on a limited-edition collaboration. The Paint Splattered Collection features a number of pieces with unique hand-applied paint splatters. The lineup includes a pair of chinos in khaki or navy, a chambray work shirt, and a stretch denim…

By John A. Paradiso
Paint-1