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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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partner
Bowl Season Gear by Nike
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partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
This Vaer Field Watch Is the Spring Style Update You Need

When it comes to watches that combine quality, design, durability and affordability, there's no better value proposition than VAER's C5 Field Watch. As they put it--and we agree--the rugged-yet-refined collection offers a guaranteed waterproof warranty, scratchproof sapphire crystal, USA-built Ameriquartz movement, C1 SuperLuminova, and your choice of two interchangeable straps.…

By Pat McLaughlin
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Tech
Embrace Your Video Game Nostalgia with the NES-SY37 Synth Concept

As the video game industry continues to push technology forward, there's still a large segment of the population that yearns for the bygone days of retro gaming. With the success of recent projects like the Analogue Pocket or the Playdate, throwback gaming is alive and well. Swedish artist Love Hultén…

By John A. Paradiso
NES-SY37-Synth-1
Misc
Crystal Head Onyx Vodka

Where other vodka companies trick out their products with gimmicks and buzzwords, Crystal Head seems to be focusing on intentional ingredients and elevating their spirits to bring out the very best qualities. Onyx, for example, uses single-sources agave to bring out the grassy, peppery, and citrusy notes of the vodka.…

By Brett Braley
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Features
The Coolest Vintage Ashtrays You Can Buy Right Now

When you hear the word 'ashtray', memories of sand-filled canisters peppered with tons of cigarette butts come to mind. Anything but cool and pretty much totally disgusting. But stylish ashtrays exist, and vintage versions are among the best. Who'd think an astray could change the smoking experience? But just like…

By Amos Kwon
Coolest-Vintage-Ashtrays-2
What We're Buying
What We’re Buying: Swiss Railways Wall Clock, Turkish Leather Loafers, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
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