Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
The Honbike Is a Seriously Cool Folding e-Bike

Folding e-Bikes with tiny wheels are a bit on the dorky side, honestly. They're also not really great to ride, either. The Honbike changes all that with a slick design and a powerful shaft drive system that makes chains and belts obsolete. The 240W motor powers the front hub, and…

By Amos Kwon
Honbike-1
Misc
Hookie Co. Cake Ösa+ “Silver ANT”

Hookie Co.'s Cake eletric moto is awesome all by itself, but it's the Cake Ösa+ Silver ANT we want. This one-off is a custom build specially made for the Glemseck 101 race and festival in Leonberg, Germany. 2022 marks the first year of an all-electric class, and the Silver ANT…

By Amos Kwon
Cake-Bike-1
Clothing
Flint and Tinder’s 365 Shorts Look as Good as They Perform

What happens when you combine the looks and style of a pair of tailored chino shorts with the stretch of performance shorts? You get Flint and Tinder's 365 Shorts, so named because you absolutely will want to wear them year-round. Since they're made with an 8oz blended cotton / spandex…

By Pat McLaughlin
shorts_1000x600
Health
Rainbow Light Multivitamins Help Support Whole Body Health*

Even though we try to eat healthy as much as possible, there are always going to be nutritional gaps in the diet. That's where the right multivitamin comes in. Rainbow Light multivitamins are made with fruits and vegetables and contain 23 essential vitamins and minerals to support immune, bone and…

By Pat McLaughlin
1_1000x600 (4)
Misc
Jeep Wrangler Magneto 2.0

Jeep always delivers a fusillade of custom Mopar-festooned vehicles for Moab's annual Jeep Easter Safari. This year is no exception, especially when you take note of the Jeep Wrangler Magneto 2.0. So named for its electric powertrain, the Magneto 2.0 is the second coming of last year's Magneto concept. But…

By Amos Kwon
Jeep-Magneto-1