Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Lifestyle
1

WhistlePig’s The Boss Hog XII: Feather & Flame Is a Deliciously Unconventional Rye Whiskey

Another winning release in the exclusive Boss Hog lineup.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Cameras
Nikon Z30 Mirrorless Camera

Nikon recently unveiled the extremely impressive Z30 mirrorless camera, specifically designed for high-quality videography. The Nikon Z30 vlogging camera sports a lightweight construction and features 20.9-megapixel APS-C sensor, a flip-out display, and 4K 30p video capture. Plus, it has a built-in stereo microphone and eye-tracking autofocus. It's arguably the best…

By John A. Paradiso
Nikon-6
Misc
Skrewball Peanut Butter Whiskey in a Can

Skrewball has made a name for itself by producing its signature Peanut Butter Whiskey, a divisive peanut butter-flavored whiskey with a sizeable cult following. The brand has gone a step further with the recently announced canned version of its Peanut Butter Whiskey. While canned cocktails have been on the rise…

By John A. Paradiso
skrewball-1
Food
Jacob Bromwell Flasks Are the Perfect Companion for Any Adventure

Whether it's a weekend camping trip, long train ride or a wedding, a proper flask is a great companion for any adventure. There's no better option than Jacob Bromwell® luxury flasks. Jacob Bromwell® has been individually handcrafting flasks in the same way and ravishing fashion for more than two centuries--with…

By Pat McLaughlin
IMG_3777
Gear
Where Every Guy Should Be Storing Their Secrets

We won’t ask what you’ll put in your TROVA. That’s your business. We will tell you all about the TROVA.  Because that is our business. It’s a lockbox and your phone is the key. It’s designed to be overlooked like an ordinary harddrive but it's sleek, premium design, finish, and…

By Pat McLaughlin
TROVA-4_1000x600
Misc
Jack Daniel’s Coy Hill High Proof Whiskey

Jack Daniel's has gone ahead and made the best of a bad situation. While the whiskey brand is well known for producing mass-market spirits, they've also dabbled in some seriously impressive small-batch offerings. While bottling their Single Barrel Coy Hill, Jack Daniel's discovered that too much whiskey had been lost…

By John A. Paradiso
JD-High