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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Accessories
The North Face Just Released Your Next Lunch Box

For nearly four decades, The North Face has been producing the iconic Base Camp material, a heavy-duty fabric meant to withstand even the harshest elements. Now, the Base Camp Voyager Lunch Cooler takes this fabric and put it to work for everyday use. This lunch box's large compartment makes carrying…

By Brett Braley
Lunch-Box-2
Features
The 9 Best Bourbons under $100 to Drink Neat

When the weather is hot, there's nothing quite like reaching for one (or a few) of the best bourbons to drink on the rocks. That said, many true aficionados will almost always opt for their whiskey neat. The best bourbons to drink neat typically have a nuanced flavor profile. While…

By John A. Paradiso
Best-Affordable-Bourbons-to-Drink-Neat
What We're Buying
What We’re Buying: Everyday Pocket Tee, Suede Slides, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Slides-Feat
Tech
Bang & Olufsen Beosound Theatre Soundbar

Soundbars have steadily risen in popularity as more folks invest in their home entertainment setup. A quality soundbar offers a significantly more immersive experience and can drastically improve upon the sound quality of modern TVs. Audio tech wizard Bang & Olufsen have debuted a stunning soundbar with the Beosound Theatre.…

By John A. Paradiso
Soundbar-1
Misc
DeLorean Omega Concept

Just in case Ridley Scott is looking for a vehicle to use in a futuristic sci-fi film, he won't have to drum something up from scratch. The DeLorean Omega Concept leaves the old-school Back to The Future DMC-12 behind and pursues the future hard and fast. This dune-buggy style EV…

By Amos Kwon
Omega-3