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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Clothing
Buck Mason’s Bruiser Jacket is Your Fall Staple

With an eye towards sustainably designing the classics, Buck Mason has always been a favorite here at Cool Material. Their latest leather jackets show us, once again, that each release is a home run from the brand. This year's release of their Bruiser leather jackets collection includes a versatile option for…

By Brett Braley
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Phones
Get the Brand New iPhone 14 at Visible and Get $200 to Spend Online

The latest iPhone release--the iPhone 14--packs all kinds of upgrades like a better processor, improved camera lenses, safety features and other improved hardware and software features too numerous to list. Want to upgrade to the latest and greatest while also getting a free set of AirPods 3 and a $200…

By Pat McLaughlin
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Home
Add Grovemade’s Floating Wall Shelves to Your WFH Wishlist

Grovemade's impeccably designed home and office products are always a delight and the floating wall shelves that have just been released are going immediately on my WFH wishlist. Made from 15-ply premium maple or walnut plywood, and an aluminum-reinforced natural cork brackets, these shelves blend form and function seamlessly. With…

By Brett Braley
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Accessories
Brandblack Sansin Hiker Hybrid

Brandblack has introduced a stylish pair of trail shoes with the Sansin. Built with purpose, the Sansin sneaker is a hybrid between a hiking boot and a trail runner with performance in mind. The hightop construction allows for ankle stability while the ultralight materials will keep you moving in your…

By John A. Paradiso
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Fashion
Baltic x A Collected Man MR01 Blue Roulette

Baltic is on a roll. The watch microbrand has recently partnered with watch retailer A Collected Man to create a distinctive limited-edition watch known as the MR01 Blue Roulette. The textured an multi-hued blue dial with small seconds gets its own custom typeface, and the results are stunning to behold.…

By Amos Kwon
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