Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Lifestyle
1

WhistlePig’s The Boss Hog XII: Feather & Flame Is a Deliciously Unconventional Rye Whiskey

Another winning release in the exclusive Boss Hog lineup.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Clothing
How to Have Style Like a Wes Anderson Character

Love him or hate him, it’s undeniable that Wes Anderson’s singular point-of-view has influenced the fashion world. With a penchant for looking retrospectively at American and European fashion through the decades, Anderson’s oeuvre is a compilation of styles that blend seamlessly into the pastel-colored worlds he creates in his films.…

By Brett Braley
How-to-Have-Style-Like-a-Wes-Anderson-Character
Clothing
Vollebak’s Mars Hoodie is Out of This World

Vollebak's ability to mix function and high art into wearable garments is commendable. Their latest, the Mars Hoodie, is billed as "the most comfortable hoodie ever made" and we don't need the Perseverance Rover to show us that it's probably the truth. Vollebak built this hoodie with the prompt in…

By Brett Braley
Mars-Hoodie-1
Misc
Aventon Level.2

Aventon makes some of the coolest e-bikes around, and they're now moving to the next level, quite appropriately known as Level.2. It promises a new torque sensor that makes electric assist more intuitive, quicker, and with a more natural feel. The flagship e-bike uses a real torque sensor that gauges…

By Amos Kwon
Aventon-1
Entertainment
Assouline’s Latest Book Tells of Louis Vuitton and Sports History

Assouline has always done a great job of highlighting the little-known bits of the world around us and their latest book, Louis Vuitton: Trophy Trunks is no different. This 222-page book highlights the haute maison as part of crowning legends across the sports world. From Rafael Nadal to the FIFA World…

By Brett Braley
LouisV-1
Entertainment
9 Books That Will Teach You How to be a Better Man

I'm not a particular fan of the classic self-help book format. It's not that I think I'm perfect or don't need some guidance in my life. I very much do. But the typical personal empowerment literature tends to feel either a little patronizing or condescending. Moreover, while the idea of…

By John A. Paradiso
9-Books-That-Will-Teach-You-How-to-be-a-Better-Man