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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Entertainment
The Race of Gentlemen

If you're a fan of America's hot rod scene, we have the book for you. The Race of Gentlemen celebrates the eponymous event (abbreviated to TROG) where bikers descend on Wildwood, New Jersey's beaches for races, parties, and overall good times. Assouline put together this stunning coffee table book with…

By John A. Paradiso
Race-8
Clothing
Levi’s Vintage Clothing: Introducing Jazz-Inspired “Blue Daze”

When people think of the Jazz age, they tend to think of tailored suiting with interesting proportions. Levi's, inspired by this period, wanted to look behind the stage, so to speak, and design a collection of clothing that was inspired instead by what those musicians wore off-duty. The Levi's Vintage…

By Brett Braley
Levi-Vintage-6
Entertainment
31 Classic Horror Movies Every Guy Should See

Horror movies are weird in that they can be both good and bad simultaneously. Scares can be served up with or without a well-crafted plot or a bevy of brilliant acting. These days, horror movies lean on being able to look incredibly realistic. But movies that are just a decade…

By Nickolaus Hines
Classic-Horror-Movies-Every-Guy-Should-See
Features
7 Gins For People Who Think They Don’t Like Gin

Gin inspires drinkers to fall strongly into one of two camps: those who love the spirit in all its forms, and those who despite it. A lot of that has to do with the piney juniper flavors that define London dry gin and those that style themselves after that most…

By Nickolaus Hines
Gins-For-People-Who-Think-They-Don’t-Like-Gin
What We're Buying
What We’re Buying: Corduroy Overalls, Suede Sandals, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Flannel-Feat