Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Entertainment
The 7 Best Books About What War Is Really Like

As Dan Carlin frequently said, there’s something fascinating about being forced to live at the extremes of human endurance. And there’s nothing more extreme than combat. While most people (thankfully) won’t go through combat themselves, you can get a feel for it through the right war books. You could argue…

By Dillon McLaughlin
Best-War-Books
Misc
LOKI Basecamp Falcon 8

It only makes sense for LOKI to build a slide-on camper for light-duty pickup trucks since that's the vehicle segment that sells the best in America. The Falcon 8 is handmade with premium materials and it fits on 8-foot beds for Ford F-Series, GMC Sierra, Chevy Silverado, and RAM pickup…

By Amos Kwon
Loki-9
Watches
The Worn & Wound x Timex Collab is a Watch for All Occasions

As Worn & Wound notes, the WW75 was simply designed to be a joy to wear. In collaboration with Timex, W&W may have created the perfect watch of the season. It's a marriage of form and function brought together with the years of experience provided by both collaborators. With the…

By Brett Braley
Timex-Wound-6
Misc
Palace x Gucci Moto Guzzi V7

When you combine streetwear, high fashion, and motorcycling together, it doesn't get much better than this. The new bike combines Palace, Gucci, and Moto Guzzi's best with branded seat covering, saddle bags, and paint in an aesthetic that's remarkably subtle but still high style. The seat has the Gucci logo,…

By Amos Kwon
Gucci-Bike-7
Clothing
Flint & Tinder’s Flannel-Lined Waxed Trucker Jacket Is the Perfect Fall Upgrade

Flint & Tinder has always impressed with their updated, high-quality American staples--without being fussy, over-designed or insanely priced. Their Flannel-Lined Waxed Trucker Jacket is our latest favorite because it's tough, timeless and Made in the USA. With a waxed and weather-resistant Martexin 7 oz. sailcloth exterior that only gets better…

By Pat McLaughlin
Waxed Trucker