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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Clothing
Slim, Straight, or Boot: What Every Jean Fit Term Actually Means

It’s hard to overstate the power that jeans can have on an outfit. I don’t want to be dramatic here, but the wrong jean can make or break your otherwise carefully chosen ensemble. Having grown up during the era of skin-tight skinny jeans, I can attest to how bad one…

By Brett Braley
Slim-Straight-or-Boot
Drinks
The World’s Most Heavily Peated Whisky Is the Drink Gift No One Will Forget

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. There are many gift-worthy spirits out there. Bucket-list bourbons, quality gin, sipping tequila — no matter what a person is into, there’s probably a special occasion bottle or three…

By Nickolaus Hines
octomore 13 release from bruichladdich distillery single malt scotch
Misc
You Can Own This Rare Triple Black Ferrari Enzo

I don't think we need to explain how special Ferrari is. Well, this particular model is special. RM Sotheby's managed to get a hold of a unique matte black Ferrari Enzo that was originally produced for a member of Brunei royalty. This triple black Ferrari Enzo also happens to be…

By John A. Paradiso
Enzo-9
Entertainment
The LEGO Story: How a Little Toy Sparked the World’s Imagination

You'd be hard-pressed to find someone who isn't a fan of LEGO. The toy company has become a beloved staple in just about every household and this recently published books documents the history of the brand. The LEGO Story was written buy author Jens Andersen who was given access to…

By John A. Paradiso
Lego-Book-5
Clothing
Proof’s Best-selling Adventure Pant Is on Sale for a Limited Time

What do you get when you combine work utility, incredible durability and a stylish silhouette? In the case of a vehicle, it's the classic Rover. In the case of a pant it's also a Rover. Proof's Rover Pant shares a name with one of the most iconic all-terrain vehicles of…

By Pat McLaughlin
Proof Rover Pant