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Sports
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Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Audio
Marshall’s New Speaker Might be the Best One Yet

Marshall's newest speaker, the Middleton, might just be the most exciting release from the audio brand. It's a powerhouse speaker that's compact but doesn't compromise on any features. Boasting as the loudest Bluetooth speaker on the market, the Middleton integrates Marshall's True Stereophonic technology, which offers a unique form of…

By Brett Braley
Marshall-7
Clothing
Percival’s SS23 Collection is an Up-Tempo Beat for the British Brand

British tastemakers Percival recently released their Spring/Summer 2023 collection and it's a feast for the eyes. Entitled the Blue Willow Club, the brand took inspiration from live music, jazzy nightclubs, and a joie de vivre that continues to challenge the notion of stuffiness for British design. As the name denotes, the…

By Brett Braley
Blue-Willow-9
Features
Single Grain Bearface Whisky Makes the Most of Canada’s Extreme Weather

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. Canadian whisky conjures a certain set of biases among whiskey drinkers. It typically uses a mix of corn, rye, wheat, and barley that are all distilled and aged separately…

By Nickolaus Hines
bearface canadian whisky
Entertainment
50 Books Every Man Should Read Before He’s 50

The best books for men aren't necessarily all what you might think of as "manly." At their core, the books that men should read (yes, even if you don't like to read) teach a lesson. Sometimes that lesson is straightforward: self help books that improve life and general wellbeing. Others…

By Mike Newman
50-books-every-guy-should-read-cm
Features
Grind, Smoke, and Store: 9 Weed Accessories To Take Your Cannabis Experience Higher

There are seemingly endless ways to consume cannabis these days. The state-level legalization boom over the past decade means that, in much of the country, you don’t have to buy a baggie of mystery weed and search for smoking products at a headshop anymore—you can just go to your friendly…

By Nickolaus Hines
Grind-Smoke-and-Store-9-Weed-Accessories-To-Take-Your-Cannabis-Experience-Higher