Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Health
Daily Nutritional Foundation in 1 Scoop

AG1 by Athletic Greens makes starting your day with key nutrients as easy as it sounds. One scoop. One minute. Once a day. Every day. Simple as that. Each scoop of AG1 contains 75 ingredients that lead to a healthy lifestyle and feeling your best, no matter what the rest…

By Pat McLaughlin
AG-9900000000079e3c
Misc
APG Ford Bronco ProRunner Performance Package

Southern California’s Automotive Performance Group has turned the tough Bronco into something even more capable. APG does it by way of a turnkey ProRunner package that consists of a Bronco Long Travel Suspension System that provides an astounding 16.5” of suspension travel. The shocks and coil-overs get raised and reinforced…

By Amos Kwon
ProRunner-5
Audio
Marshall’s New Speaker Might be the Best One Yet

Marshall's newest speaker, the Middleton, might just be the most exciting release from the audio brand. It's a powerhouse speaker that's compact but doesn't compromise on any features. Boasting as the loudest Bluetooth speaker on the market, the Middleton integrates Marshall's True Stereophonic technology, which offers a unique form of…

By Brett Braley
Marshall-7
Clothing
Percival’s SS23 Collection is an Up-Tempo Beat for the British Brand

British tastemakers Percival recently released their Spring/Summer 2023 collection and it's a feast for the eyes. Entitled the Blue Willow Club, the brand took inspiration from live music, jazzy nightclubs, and a joie de vivre that continues to challenge the notion of stuffiness for British design. As the name denotes, the…

By Brett Braley
Blue-Willow-9
Features
Single Grain Bearface Whisky Makes the Most of Canada’s Extreme Weather

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. Canadian whisky conjures a certain set of biases among whiskey drinkers. It typically uses a mix of corn, rye, wheat, and barley that are all distilled and aged separately…

By Nickolaus Hines
bearface canadian whisky