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Watches
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Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty

The brand that invented unbreakable style just made its two most iconic watches even sharper.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pinkies out.

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pinkies out.

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Features
Single Grain Bearface Whisky Makes the Most of Canada’s Extreme Weather

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. Canadian whisky conjures a certain set of biases among whiskey drinkers. It typically uses a mix of corn, rye, wheat, and barley that are all distilled and aged separately…

By Nickolaus Hines
bearface canadian whisky
Entertainment
50 Books Every Man Should Read Before He’s 50

The best books for men aren't necessarily all what you might think of as "manly." At their core, the books that men should read (yes, even if you don't like to read) teach a lesson. Sometimes that lesson is straightforward: self help books that improve life and general wellbeing. Others…

By Mike Newman
50-books-every-guy-should-read-cm
Features
Grind, Smoke, and Store: 9 Weed Accessories To Take Your Cannabis Experience Higher

There are seemingly endless ways to consume cannabis these days. The state-level legalization boom over the past decade means that, in much of the country, you don’t have to buy a baggie of mystery weed and search for smoking products at a headshop anymore—you can just go to your friendly…

By Nickolaus Hines
Grind-Smoke-and-Store-9-Weed-Accessories-To-Take-Your-Cannabis-Experience-Higher
Drinks
What to Drink This Weekend: Chocolate Martini

Looking for a new cocktail to try out this weekend? Want to wind down with a fresh new drink? We’ve got you covered. Here’s what you should drink this weekend. Valentine's Day is fast-approaching so we thought it'd be appropriate to whip up a romantic (and not too complicated) cocktail…

By John A. Paradiso
Choc-Martini
Clothing
Vollebak’s Wooden T-Shirt is a First of Its Kind

British brand Vollebak has a long history of pushing the limits of what garments can do and we've been big fans of the innovative techniques they've incorporated into their products. Their wood t-shirt may just win that the prize as the most impressive yet. Boasting as the world's first wood-derived…

By Brett Braley
Wood-Shirt-4