Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
The Best (and Affordable) Coats You Can Buy on Amazon

There is something about owning a new coat that puts a whole new spin on your drab old wardrobe. The right winter coat has a way of acting as the centerpiece of any outfit once it’s thrown on, making it not just something to feel good on, but look good…

By Brett Braley
The-Best-Coats-You-Can-Buy-on-Amazon-for-Under-500
Entertainment
If You Enjoy Playing ‘Fallout’ and ‘Doom’, You Need To Try This Underrated Video Game

I spent most of my unvaccinated days in the pandemic combing Steam for new games and, truthfully, I don’t actually remember buying Prey. What I remember is a three day binge in February 2021 and being thankful that I spent those three days immersed in an exciting suspense/survival simulator rather…

By Dillon McLaughlin
If-You-Enjoy-Playing-Fallout-You-Need-To-Try-1
Gear
The James Brand Cambro Tray Set is Your New Bedside Companion

It's hard to reinvent the wheel, much less make a tray exciting, but The James Brand's Cambro Tray Set may have just succeeded. Tapping Southern California-based Cambro (the traymakers of prisons and schools alike), The James Brand injected a bit of style into an otherwise blank slate to make one…

By Brett Braley
James-Tray-4
Fashion
Grand Seiko SBGW295

If you think Seiko only makes affordable timepieces, think again. This 110th anniversary commemorative Grand Seiko SBGW295's dial is about as handcrafted as a watch can get. The dial is known as “Black Urushi” which uses a delicate process that gives it a rich black coloring and is accentuated with…

By Amos Kwon
Grand-Seiko-5
Clothing
RefrigiWear’s 54 Gold Hooded Utility Jacket Will Keep You Comfy Down to -54°F

There’s nothing worse than working outside in cold, brutal conditions… except for not being able to finish the task at hand because you’re so bundled up you have no mobility. If only there was a way to stay warm without all the extra bulk. That’s where the RefrigiWear 54 Gold…

By Pat McLaughlin
_T4R8872