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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
This Company Sells Remotely Fitted, Custom-Tailored Suits For as Low as $500

It’s really easy to take your local tailor for granted if you’ve never experienced the outright bliss of trying on a perfectly-fitted suit. If all you know is off-the-rack bargain buys or the occasional trip to the Men’s Warehouse every time another buddy gets married, you almost certainly won’t understand…

By Maxwell Barna
Grey-Custom-Clothiers
Features
Waterford’s Organic Irish Whiskey Shares More About How It’s Made Than You Ever Thought To Know

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. Sometimes it feels like information overload with all of the details one can find on a particular whiskey they like. Others, it feels like the key to fully appreciating…

By Nickolaus Hines
GAIA-product-image
Misc
1991 Jaguar XJR-15 Goes to Auction

A modern Jaguar F-Type is a head-turner, but the rare street-legal version of a Jaguar race car is something else entirely. Based on the Group C Sports-Prototype XJR-9, the Jaguar XJR-15 is a sight to behold. Crafted in carbon kevlar, the XJR-15 was created to be a road-going supercar with…

By Amos Kwon
Jaguar-10
Fashion
Sinn T50

Germany's Sinn Spezialuhren makes some of the best tool watches in the world, and they employ proprietary watch tech that sets them apart from even premium Swiss brands. The brand's latest release, the T50, takes things to the next level with hardened Grade 5 titanium and proprietary bronze alloy known…

By Amos Kwon
Sinn-9
Misc
The Pro-Ject VC-S3 Record Cleaning Machine Will Restore All Your Vinyl to Original Pressing Quality

As much as we hate to be the "you can really feel the tone difference when it's played on vinyl" people, it's absolutely true. You really can feel the warmth and seismic difference when you listen to records played on a turntable versus jams piped through Bluetooth speakers connected with…

By Cooper Fleishman
Record-Cleaning-1