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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
Classic ’90s Airport Style To Have You Looking (and Feeling) Your Best While Flying

Maybe I’m biased, but the '90s stick out to me as one of the best eras of fashion. As the pendulum swung from '80s excess and glamour, the '90s were a little more subtle, offering a darker color palette and a looser all-around approach to style and tailoring. Slowly but…

By Brett Braley
airport-style
What We're Buying
What We’re Buying: Bellroy Backpacks, Headphone Stands, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Backpack-Feat
Misc
Ferris Bueller’s 1985 Modena “Ferrari” California Spyder

Perhaps even more than Matthew Broderick himself, the near-priceless Ferrari 250 GT California that was shown taking a backward dive off Cameron's Highland Park, Illinois home played a starring role. Of course, the car wasn't the real deal even in driving scenes. Instead, four "stunt" cars were built by Modena…

By Amos Kwon
Bueller-10
Clothing
These Airbag Jeans Will Protect the Goods on Your Next Ride

Mo'cycle has created one of the most innovative additions to any motorcyclist's gear: the airbag jean. Riding a motorcycle can be dangerous business, with riders averaging at least one serious crash in their lifetime. While most of these are just bang-ups or the occasional scrape, it can be far worse.…

By Brett Braley
Airbag-5
Fashion
This Company Sells Remotely Fitted, Custom-Tailored Suits For as Low as $500

It’s really easy to take your local tailor for granted if you’ve never experienced the outright bliss of trying on a perfectly-fitted suit. If all you know is off-the-rack bargain buys or the occasional trip to the Men’s Warehouse every time another buddy gets married, you almost certainly won’t understand…

By Maxwell Barna
Grey-Custom-Clothiers