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What We're Buying
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Audio
iHome Clock Radio

Wake up to your favorite music every morning with the new iHome Clock Radio. This radio works with any iPod, including the iPhone. Select the music you want to drift away to, and wake up to your own playlist. With the ability to set different alarm times for weekdays and…

By Tim Jacobsen
iphone-clock-radio1
Home
Toothbrush Sanitizer

Brush away the worries of whether your toothbrush picked up any unwanted germs while resting in its holder. The Toothbrush Sanitizer uses a medically proven germicidal UV bulb to keep your toothbrush clean and healthy in-between uses. When the 10-minute cycle terminates, the sanitizer automatically shuts down, leaving no excuses…

By Tim Jacobsen
toothbrush-sanitizer
Fashion
Fighter Dog Tag

Stephen Webster, one of UK's renowned jewelry designers, presents this military-style dog tag to beef up your street-wear. Never been in the service? No problem. This displays perfectly around your neck no matter what your rank. The sterling silver tag is engraved with the word "Fighter", letting everyone know you…

By Tim Jacobsen
fighter-dog-tag
Audio
Underwater MP3 Player

Ever try swimming with your iPod? It never turns out good, and only costs you headache and money. With the SwimP3V2 player, now you can glide through the water to your own tune. The submersible mp3/wma player fits into your swim goggles or snorkel mask, and transfers sound vibrations through…

By Tim Jacobsen
underwater-mp3-player
Entertainment
Bananagrams

Looking for a new way to keep everyone entertained at your next party? Here it is. Bananagrams can go everywhere you go and can be played anywhere. No boards, pencils or score pads to lug around; all of the letters fit into the unique banana-shaped pouch for easy portability. Play…

By Tim Jacobsen
bananagrams