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What We're Buying
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Home
Modular Nets Shelving

These interesting display units can be configured to look like a sophisticated shelf or a crazy game of Tetris. They also hold a whopping 33 pounds each, and are supported enough to hold your entire video game or CD collection. $275 gets you one, although there is a two order…

By Tim Jacobsen
modular-nets-shelving
Fashion
The Sultan Watch by Nixon

Nixon's The Sultan watch commands attention. With its large square face, easy to read dial and killer color-way options, you will be the ruler of your own regime next time you hit the town or office.

By Tim Jacobsen
nixon-sultan-watch
Fashion
Motorcycle Necklace

Bad to the bone, this silver toned motorcycle pendant is for rebels only. Its chunky beaded chain and Harley-esque hog will make you an instant member of the gang. There will be nothing but you, your bike and miles of road ahead in your future.

By Tim Jacobsen
robin-rotenier-motorcycle-necklace
Drinks
Aphrodite Pitcher

A set of tats or a well thought out design? You be the judge. The Aphrodite pitcher, the ultimate milk server, will titillate your taste buds each morning as you prepare your coffee.

By Tim Jacobsen
aphrodite-pitcher
Food
Bones Salt & Pepper Shakers

Made of white clay, it will be near impossible for guests to tell whether or not your salt and pepper shakers are really a shin bone or if they just look like one. The shakers are just the right mix of hilarious and creepy; enough so to keep bone chilling…

By Tim Jacobsen
bones-salt-pepper-shakers