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What We're Buying
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
Hand Print Tee Shirt

Give yourself a pat on the front if you are into getting the Urban Outfitter's heathered Handprint tee. This ultra comfy, earth tone tee shirt is only $28 too - high five for that my man!

By Tim Jacobsen
hand-print-tee-shirt1
Audio
Stiloso Headphones by Boosted

Get Boosted with the brand new Stiloso headphones. These vintage styled headphones come in retro brown and creamy white color combo and feature compatibility with nearly any personal media device (think MP3 player or your cellie). And the price of $52 is like music to our ears.

By Tim Jacobsen
boosted-stiloso-headphones
Clothing
Technics Tee Shirt

Urban Outfitter's Technics tee has a cool little kid kickin' it on the turntables followed up by the slogan "teach them well." While just buying the tee at $28 is enough, if you can also follow the tee's mantra and teach a kid to spin, you might just be legendary.

By Tim Jacobsen
technics-tee-shirt
Entertainment
Scrabble – Contemporary Edition

If Saturday night is also known as game night in your parts, then you're in for a real treat with Geoffrey Parker's Scrabble - Contemporary Edition. Weighing in at a whopping 16 pounds, the printed board sits atop a handmade leather tray, which is also where the letter, rules and…

By Tim Jacobsen
contemporary-scrabble
Fashion
Zodiac Chronograph Watch

Zodiac unleashes the dragon with their Brown Chronograph Watch. Part of the Sea Dragon Collection the brown watch with contrasting blue dial and rubber strap is on fire. And you just can't beat $225 for a flawless Swiss watch.

By Tim Jacobsen
zodiac-brown-chronograph-watch