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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
The Official Filthy Rich Handbook

Wanna become filthy stinking rich - like sleeping in your dough stacks rich? Read it, learn it, live it, and love it with this secret spilling book by Christopher Tennant. It's going to be raining dolla, dolla billz before you even close the back cover.

By Tim Jacobsen
filthy-rich-hand-book
Fashion
Glycine Airman 7 Plaza Mayor

Swiss craftsmanship isn't the only thing screaming perfection on this beautiful wristwatch. Chart two time zones down to the seconds with the large, center dial. Two additional zones can be tracked with the lower dials. Whether you are on a puddle jumper or a Boeing 777, you'll always have your…

By Tim Jacobsen
glycine-plaza-mayor
Accessories
Recycled Street Sign Platter

You don't have to steel street signs anymore. Now you can buy them, and eat off of them for that matter, with Boris Bally's impressive, and quite cool, handmade bowls. Each is crafted from an actual street sign and can be used as a centerpiece, wall mount, or for entertaining.

By Tim Jacobsen
recycled-street-sign-platter
Computers
Ceramic Love Ring

Wear something different around your finger with this hand crafted, ceramic piece of jewelry. Bearing the word LOVE in the most traditional form, your openness to peace and friendship will be instantly noticeable. The non-typical bone china ring has a different look to it, helping to make you stand out…

By Tim Jacobsen
ceramic-love-ring
Audio
Vita Audio R4

Superior sound quality comes in the new Vita Audio R4 that gives you the option of using several various devices for your music source. The iPod dock on the Vita Audio R4 holds most of the newer generation versions. A USB port allows you to pull tunes in through a…

By Tim Jacobsen
vita-audio-r4