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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Articles
19 Cool Watches that Require a PhD to tell Time

If your the kind of guy that likes to "figger things out" and never have to be anywhere on time, perhaps one of these ultra-geek (yet cool) watches should be on your shopping list. 01 The One Lightmare Men's LED Watch The outer circle of lights represents the hours. The…

By Tim Jacobsen
cool-watches-th
Drinks
Gevalia Stir Mug

Ditch the traditional coffee stirrers with this battery operated stir mug. At the push of a button, your hot java will be gently stirred as it sits on your desk. The stainless steel structure will keep your liquids piping hot for hours. See when it's coming time for a refill…

By Tim Jacobsen
gevalia-stir-mug
Transportation
The Enertia Electric Motorbike

Not your run of the mill electric bike, this one is designed to resemble some of the hottest motorcycles out there. Get everyone looking your way as you zip down the road at speeds up to 50 MPH. Sure, you won't break any records, but you will be happy saving…

By Tim Jacobsen
enertia-electric-motorbike
Accessories
The Original AppleSac

A comfortable way to transport your Apple laptop. The outer shell is made of 100% burlap, resisting most elements. Inside, your Apple will slip into a nice, cozy fleece pocket, where it can rest softly. Protect your laptop, while at the same time hiding the fact you are carrying one…

By Tim Jacobsen
original-apple-sac
Accessories
El Casco Pencil Sharpener

Why bore your office with the traditional electric pencil sharpener when you can spruce up your desk with this sharp looking one? Manually cranked, it will never bother you for batteries. The suction cups at the bottom make it nice and easy to attach to any flat surface, so you…

By Tim Jacobsen
el-casco-pencil-sharpener