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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
The Man Book

It's time to be a man, and read this book that includes everything you will ever need to know. Chock full of information that will prepare you for every situation you can think of, from the office to the bedroom, from the bar to being in a wedding. You gotta…

By Tim Jacobsen
man-book
Accessories
Cheers Ring

Be the first to wear this beautiful, simply designed band that serves a dual purpose. Antiquated brass gives it that worn in look. Engraved with the word "Cheers", just flip it around and reveal a functional beer bottle opener. Wear this men's ring to all your parties and you will…

By Tim Jacobsen
cheers-ring
Audio
SkullCandy Double Agent Headphones

Get rid of the annoying mess of mp3 wires, and switch to SkullCandy's Double Agent headphones. This device uses an SD card reader for playback of music files directly from your headphones, so you don't have to worry about a bunch of different pieces and buttons to enjoy your music.…

By Tim Jacobsen
scullcandy-mp3-headphones
Accessories
SeaVees Sneakers

Coming from Santa Barbara, California, these shoes are hip, classy and stylish. Pair them under a pair of board shorts or your favorite Khaki's, they are perfect for chillin' out around town, or heading to work on casual Friday. Get a pair of these if you love comfort and style.

By Tim Jacobsen
seavees-sneakers
Accessories
People Umbrella

Just because it's raining outside, doesn't mean you have to neglect your ever-so-cool style. This umbrella is awesome in many ways. Not only will it shelter you from whatever nature decides to throw at you, you will look ultra hip with its black sleek style and unique designs.

By Tim Jacobsen
people-umbrella