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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Home
The Desktop Air Purifier

Breathe in clean air without being disturbed with loud fan noises. The whisper quiet motor draws in all the impurities, keeping you healthier. So small, it won't even get in your way, and is easy to pack for traveling to those germ-ridden hotel rooms. The HEPA filter lasts roughly six…

By Tim Jacobsen
desktop-air-purifier
Entertainment
DNA Art

Consider yourself a 'work of art?' Now it's time to put that belief to the test. DNA Portraits allows us to take a real sample from our DNA and turn it into a portrait, by simply choosing the style, color, size and frame. You can even combine two different DNAs…

By Tim Jacobsen
dna-portraits-art
Cameras
Lomo Fisheye Submarine + Camera

What better place for a fisheye camera than underwater? The Lomo Fisheye Submarine is made of a waterproof, crystal-clear polycarbonate encasing and allows you to go as deep as 20m below water. Lomo's latest creation let's you shoot cool in the pool.

By Tim Jacobsen
lomo-fisheye-underwater-camera
Fashion
Burberry Stainless Watch

Quality Swiss craftsmanship looks great when paired with the classic Burberry fashion. The stainless steel case on this men's watch will provide great durability. Dual time, date and chronograph functions allow you to be in the know when someone asks you on the street. Water resistant up to 10 ATM,…

By Tim Jacobsen
burberry-watch-stainless
Audio
Limited Edition Phonofone II

This powerful amplifier needs no batteries or cords; it simply enhances the sound of your audio player through their own earbuds. Hook up your earphones to the adapter, and let the design and ingenuity of the phonofone pump your tunes through the room. At 55 decibels, you will be sure…

By Tim Jacobsen
limited-edition-phonofone