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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Accessories
Gus Passport Folio

This is the ultimate travel accessory. Dashing through the airport, what's the one thing on your mind? "I hope I can find my passport, and ticket". This hand crafted passport folio wallet from Italy is for the guy who travels a lot, and wants to remain organized. It's got plenty…

By Tim Jacobsen
gus-passport-folio1
Cameras
Ricoh G600 Outdoor Digital Camera

With your hectic, sometimes dangerous lifestyles, don't risk your digital camera's life also! The G600 is a 10 megapixel camera with a water and dust resistant design and it passes the US Department of Defense 1.5 meter shock drop test. This is not your typical camera.

By Tim Jacobsen
ricoh-g600-digital-camera
Accessories
Tumi PolyCarbonate Luggage

Tumi T-Tech Adventure is now available with the introduction of Tumi's first PolyCarbonate line of luggage. Strong, lightweight, flexible and highly maneuverable, Tumi PolyCarbonate luggage is not only durable, but fashion-forward as well. The cases include aircraft grade aluminum handles, fully-lined interiors, high-performance wheels, and removable suiters.

By Tim Jacobsen
tumi-t-tech-polycarbonate-luggage
Accessories
The Shit Box

We all know that situation of being stranded without a proper toilet whether you're camping, traveling, fishing, etc. This product is here to save the day! The Shit Box is a lightweight portable toilet made for outdoor use. Yes, folks, this is real, and frankly, it's awesome.

By Tim Jacobsen
shit-box
Fashion
Skeletal Recon Ring

Founded in Las Vegas, a surgeon discovered that the metal plates inserted to fix broken bones could bend, and be made into jewelry. Not only can you purchase rings made out of this awesome material, but there are bracelets, earrings and pendants!

By Tim Jacobsen
skeletal-recon-ring